International Marketing And Artificial Intelligence : Transforming Global Business Strategy

Description

About The Book :

International Marketing And Artificial Intelligence: Transforming Global Business Strategy explores how artificial intelligence is reshaping international marketing and global business. The book offers practical insights into AI-driven strategies, customer engagement, market analysis, and decision-making to help businesses adapt, compete, and grow in the changing global marketplace.

About The Author :

Dr. Naresh Sharma is an Associate Professor in Physics with 19 years of academic experience in Government Degree Colleges across UT of J&K. An accomplished scholar, he has published 32 research papers published in reputed international journals, and author 1 book, while presenting 37 papers at national and international conferences. He has also successfully co-supervised 1Ph.D. scholar.