ENTREPRENEURSHIP AND FAMILY BUSINESS : IDEAS TO ENTERPRISE

Description

About The Book :

Entrepreneurship: From Ideas to Enterprise is an educational book that explains the journey of transforming business ideas into successful enterprises. It covers entrepreneurship foundations, idea generation, opportunity identification, business planning, marketing, intellectual property rights, and innovation. The book also explores social entrepreneurship, women entrepreneurship, family businesses, and family business management models. With practical examples, case studies, questions, and analytical frameworks, it provides students and aspiring entrepreneurs with useful knowledge to understand business creation, manage challenges, and develop sustainable entrepreneurial ventures.

About The Author :

Dr. Prabhat Srivastava is the author of *Entrepreneurship: From Ideas to Enterprise*. Through this book, he presents important concepts related to entrepreneurship, business planning, innovation, marketing, and family business management. His work focuses on explaining the process of identifying business opportunities, developing ideas, organizing resources, and establishing enterprises. The book reflects an educational approach, combining theoretical knowledge with practical examples, case studies, and learning activities to help students and readers understand the different dimensions of entrepreneurship and business development.