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The New Dynamics of Advertising, PR & Communication Strategies

1,100.00

By: Prof. Rajesh Sisodia, Prof. Archan Mitra, Sayani Das

ISBN: 9789356738454

Price: 1,100

Category: BUSINESS & ECONOMICS / Marketing / Telemarketing

Delivery Time: 7-9 days.

Description

ABOUT THE BOOK

The landscape of advertising, public relations, and new media has transformed dramatically in recent years. What once relied on traditional print and broadcast now thrives in the fast-paced, dynamic world of digital platforms, social media, and instant communication. This book navigates these fields, offering a concise guide to the strategies and techniques that drive successful campaigns and shape public opinion today.

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