The Modern MBA: Management, Money & Marketing for a Disruptive Era

Description

The Modern MBA: Management, Money & Marketing for a Disruptive Era is a forward-thinking academic textbook that redefines business education by integrating the voices of current MBA students as chapter contributors. Focused on the core pillars of General Management, Finance, and Marketing, this book bridges foundational business theory with real-time insights from emerging leaders across diverse industries and geographies. Each chapter captures how future managers and strategists are navigating digital disruption, AI integration, sustainability, and global economic shifts, making it both a rigorous academic resource and a contemporary guide for the next generation of business professionals.