Green Marketing – Concepts, Literatures and Examples

Description

About the book

Dr. Ravi Palanimuthu- – being drawn to the welfare of the society chose to combine his academic pursuits with eco-friendly projects. His pursuit of Green Mission, so to say, penetrated all his endeavors, academic and non-academic. Action speaks louder than words. To underline the need and urgency of shifting towards green attitude, he founded a group called GREEN FORCE, where the members contribute meaningfully to conserve green in the surrounding environment and the community was made aware of Green initiatives through rallies and exhibitions and planting saplings.
Dr. Meera Meenakshi Sundaram – With the bright flame of inspiration to do something with the available resources to promote and to take green marketing to as many as possible, she confidently ventured into writing this book with her research guide, rather her Green Marketing Guru. With 20 years of experience in the field of Marketing especially in Product Development, Sales, Customer Relationship in various industries including Newspaper, teaching and managing examinations in academia and with genuine concern for mankind this book is the authentic expression of responsibility felt by the author.

About  the author

Marketing involves we know the famous and the basic four Ps; product, price, promotion and place. The book is true to the spirit of the four Ps. This book doesn’t claim that its comprehensiveness is complete because in the present context academics explosion shatters the past concepts and brings in newer dimensions. All the same, what matters for a book is the sincerity of approach and the genuineness of information. On that score the book does not fall short at all. Attention is given to details as well as to organization of the details keeping in mind the reader. We hope this book will engage with vital facts and aesthetic organization.