Emerging Trends in AI for Innovative Marketing Research Practices

Description

Emerging Trends in Artificial Intelligence for Innovative Marketing Research Practices explores how AI is transforming marketing research, consumer engagement, and strategic decision-making. The book brings together interdisciplinary perspectives on social media, e-commerce, advertising, CRM, and consumer behavior. It highlights sectoral and regional applications of AI in digital marketing and public communication. With a strong balance of theory, empirical research, and practical insights, the volume serves as a valuable resource for scholars and practitioners alike. It ultimately positions AI as a catalyst for responsible, data-driven, and human-centric marketing innovation.

About The Author

Dr. M. Sanjoy Singh, M.Com. NET and Ph.D. from Manipur University, is currently working as a Senior Assistant Professor in the Department of Commerce, Indira Gandhi National Tribal University, Amarkantak, Madhya Pradesh, for the last 9 years. He has been conferred with the Award for Best Business Academic of the Year (BBAY) 2017 – Silver Medal at the 70th All India Commerce Conference of the All India Commerce Association.

Dr. L. Kirankumar Singh is an M.Com., has qualified for the JRF and SLET, and holds a Ph.D. in Commerce from Manipur University. He is currently serving as an Assistant Professor in the Department of Commerce at Dhanamanjuri University, Manipur, with about two years of teaching and academic experience.

Prof. Khumukcham Tomba Singh is a distinguished academician with over 27 years of rich experience in teaching, research, consultancy, and outreach in Commerce and Management. He is a Fellow of the Indian Commerce Association (2016) and a recipient of the Best Business Academic Year Silver Medal (2017). His academic journey spans Baptist College (Nagaland University), Assam University, Mizoram University, and Manipur University, where he became Professor of Commerce in 2013. Currently, Prof. Singh is serving as the Registrar of the National Institute of Technology Manipur, India.

Prof. Sukanta Kumar Baral is an acclaimed global academician, closely associated with several national and international universities for a range of academic and research activities. With a strong background in academia and research, he has made significant contributions to education, particularly in commerce and management studies, poverty eradication, rural development, and inclusive education. He is a best-selling author on Amazon. He is the Dean of the Faculty of Commerce & Management, Indira Gandhi National Tribal University (IGNTU), Amarkantak, Madhya Pradesh, India.