Unveiling The Green Curtain – How Corporations Stage Sustainability

Description

Unveiling the Green Curtain: How Corporations Stage Sustainability peels back the polished facade of corporate environmentalism to reveal how businesses craft illusions of eco-responsibility through marketing, selective reporting, and token gestures. Edited by Dr. Munish Sharma and Dr. Amit Kumar, the book brings together leading researchers and practitioners to examine the psychology, economics, and regulatory gaps that sustain greenwashing. Drawing on rich case studies and interdisciplinary analysis, it exposes how deceptive sustainability claims distort consumer trust, weaken governance, and hinder genuine ecological progress. The editors-Dr. Sharma, Assistant Professor of Commerce at RKMV Shimla, and Dr. Kumar, Assistant Professor of Commerce at GC Jhandutta, Bilaspur-curate diverse scholarly voices to guide readers in distinguishing authenticity from illusion. A must-read for policymakers, academics, business leaders, and conscious consumers, this work calls for integrity, transparency, and accountability in the global movement toward true sustainability.

About The Author

Unveiling the Green Curtain: How Corporations Stage Sustainability is edited by Dr. Munish Sharma and Dr. Amit Kumar, distinguished academicians and researchers in commerce and sustainability studies. Dr. Sharma, Assistant Professor at RKMV Shimla (Himachal Pradesh), holds a Ph.D., M.Phil., M.Com., and NET/JRF, and has served as an ICSSR Research Fellow. His research focuses on corporate ethics, environmental accountability, and responsible business practices. Dr. Kumar, Assistant Professor at Government College Jhandutta, Bilaspur (H.P.), also holds a Ph.D., M.Phil., and M.Com., with extensive work in corporate governance and sustainable commerce. Together, they bring scholarly depth and practical insight to this timely volume. The contributing authors-comprising researchers, scholars, and students from diverse institutions-offer interdisciplinary perspectives that blend theory, case studies, and policy analysis. Their collective work illuminates the mechanisms of corporate greenwashing and calls for authenticity, transparency, and reform in global sustainability narratives.

REACH EDITORS AT:
ms30649@gmail.com
amitbls30@gmail.com