The Art & Science Of Pivoting

Description

This Book Is for the Builders
You don’t need a book to tell you that change is hard.
You’ve lived it or are planning to face it!
Maybe you’ve poured years into a startup that suddenly hits a wall.

Maybe you’re running a team, and your users aren’t behaving the way they used to.
Maybe you’re staring at your calendar thinking: This isn’t it anymore.

Welcome. You’re in pivot territory.

This book is your map — not a checklist, but a builder’s manual forged from the battlefield.

The author Saurav Chakraborty walked away from a high-growth role at Facebook(Now META) and a 7 figure salary —> Founded Travel Buddy amidst Covid and grew it to 5M+ users—> Faced Rogue Co-Founder/Partners who took the business model for a toss and almost ended the company

Failing, recalibrating, rebuilding, measuring, Amplifying
Build a team of people over time with a shared vision

Build a Sustainable Negative Burn Business Model by diversifying

So if you sleep at night and think of the below questions :
Do I keep going?
Do I let go?
How do I know when it’s time?

And if I do pivot — how do I do it without blowing everything up?

This book is your answer set.
Let’s get going!

About The Author

Saurav Chakraborty is a startup founder, operator, and lifelong pivot-artist who has spent over two decades navigating change across corporate leadership, entrepreneurship, and creative pursuits. An engineer by training and an MBA by education, his career defies linearity—moving through media, digital strategy, leadership roles, and finally into building and scaling ventures from the ground up.

He is the Founder & CEO of Travel Buddy, a community-powered travel marketplace that has raised institutional and angel capital and scaled through multiple strategic pivots in response to market realities. Having experienced first-hand the uncertainty, pressure, and decision-making fog that founders face, Saurav developed a deep fascination with why some pivots unlock growth while others destroy momentum.

The Art and Science of Pivoting is born from lived experience—not theory alone. The book blends real startup case studies, global business examples, decision frameworks, and personal failures to demystify pivoting as a disciplined, repeatable skill rather than a last-resort reaction. Through this work, Saurav challenges the myth that success comes from getting it right the first time—and instead makes the case that progress belongs to those who recognize patterns, adapt intelligently, and move forward decisively.

Beyond startups, Saurav is also a creator and thought leader, building communities around entrepreneurship, innovation, and creative expression. His writing reflects the mindset of a builder who has been in the arena—balancing conviction with humility, vision with data, and courage with clarity.