Retail Operations

Description

This book contains all the aspects of retail operations.The book gives in dept analysis about how to manage the retail operations effectively and efficiently. It covers various practical areas of retail operations like standard operating procedures, key performance indicators of store operations, space management, employee management, customer management and quality management. This book is a excellent source of knowledge for the people working in retail industry, people managing the retail business and for the students pursuing their career in the retail operations.

About the Author

Dr. Satendar Singh is an Associate Professor of marketing with Sharda University, Greater Noida. He has a wide and enriched experience in the field of retail operations, retail marketing, retail logistics and retail information system.He has more than 13 years of teaching experience and more than 5 years of retail industry experience. He has worked in retail industry in Singapore, U.A.E and India. To his credit he has consultancy with national and international retail.