Marketing Management Essentials – A Comprehensive Guide from Core Principles to Modern Strategies

Description

BASICS OF MARKETING MANAGEMENT FIRST EDITION

Marketing is the lifeblood of every successful business. Understanding its principles is essential not only for marketers but for anyone aspiring to thrive in the dynamic world of commerce and management. Basics of Marketing Management offers a comprehensive yet easy-to-grasp introduction to the foundational concepts of marketing, making it the perfect guide for students and beginners.

Specially designed for BBA, MBA, B.Com, and M.Com students, this first edition bridges theoretical frameworks with real-world applications. It explores the core elements of marketing-including the marketing mix, segmentation, targeting, positioning, consumer behavior, and the marketing environment-with clarity and depth. Practical examples, simplified models, and student-friendly language ensure a smooth and engaging learning experience.

About The Author

Mr. Aditya Kumar Singh is currently serving as an Assistant Professor in the School of Finance and Commerce (SFC) at Galgotias University, Greater Noida, Uttar Pradesh. He has over eight years of teaching experience, particularly in mentoring UGC NET-JRF aspirants, and is currently pursuing his Ph.D. in Commerce from Devi Ahilya Vishwavidyalaya (DAVV), Indore, Madhya Pradesh.

He has successfuly guided numerous undergraduate and postgraduate students in their research projects and has authored more than 14 research papers published in reputed national and international journals. Mr. Singh has presented his research at various academic conferences, receiving multiple accolades, including Best Paper Awards. He has also contributed to faculty development by organizing several Faculty Development Programs (FDPs).

Academically, Mr. Singh holds two bachelor’s degrees-B.Ed. from IGU, Meerpur, Haryana, and B.Com from the University of Delhi-as well as two master’s degrees-M.Com from Jiwaji University, Gwalior and PGDBA from Symbiosis Centre for Distance Learning. He has qualified the UGC NET-JRF exam in both Commerce and Management subjects more than five times.

Committed to continuous learning, he has completed several SWAYAM certification courses, including E-Commerce, Research Methodology and Statistical Analysis, and Introduction to GST (IGNOU), as well as Digital Marketing from the Indian Institute of Management, Bangalore. He also hoids an Advanced Diploma in Marketing Management from IISDT, Indore.