DON’T BUILD YOUR UNIVERSITY BRAND WITHOUT US!

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ABOUT THE BOOK

Introducing “Don’t Build Your University Brand Without Us” by Rakesh Gupta and Sumit
Handa.This captivating book takes you on an enlightening journey through the core principles of branding strategy, brand identity, and marketing in the context of higher education. Whether you are an academic professional, a marketing enthusiast, or an aspiring university leader, this comprehensive guide offers invaluable insights into crafting an unforgettable university brand.

Unravel the secrets of positioning your institution uniquely in the competitive educational
landscape and attracting the right students, faculty, and partners. Learn to create a compelling brand identity that resonates with your target audience through effective logo design, color psychology, and visual storytelling.

Master the art of marketing, both offline and digital, as you discover strategies to reach your
audience and create a lasting impact. Unlock the techniques for generating leads, filling your recruitment funnel, and converting prospects into passionate students and alumni. Explore the immense potential of university-industry partnerships through real-world case studies that illustrate how these collaborations can transform your institution into a beacon of innovation and research excellence.

Cultivate a vibrant student and alumni community that fosters lifelong connections and loyalty to your university, empowering your graduates to become brand advocates.With expert insights and practical advice, learn to navigate crisis situations with grace,preserving your university’s reputation and brand integrity. Drawing from real-life examples and actionable case studies, “Don’t Build Your University Brand Without Us” equips you with the tools to apply these concepts directly to your university’s brand-building journey.

Become a trailblazer in the world of education and shape the future of your institution with the transformative wisdom found within the pages of “Don’t Build Your University Brand Without Us” by Rakesh Gupta and Sumit Handa. Whether you are a seasoned education professional or a marketing maven, unleash the potential of your university brand and create a legacy that lasts. Buy the book today and embark on a journey of building a world-class university brand.