Description
ABOUT THE BOOK
The authors bring to their writing, cumulative experiences of setting up the complete roadmap of building a school brand, taking into the fold all stakeholders for a school system, be it students, parents, employees and society in general. Interspersed with real-life anecdotes the chapters cover topics such as marketing for lead generation to nurturing the brand to conversion strategies that go into creating a highly engaged community around the brand. After all, the business brass tacks are what makes a school a great place to work and study. It is all about the brand.
The marketing fundamentals shared are extremely relevant to anyone who is keen on building up a playschool, K12 school, junior college or any other education brand.
ABOUT THE AUTHOR
Rakesh is a seasoned investment banking and consulting specialist with 15+ years. He has advised over 75+ clients globally across the spectrum on market entry & expansion strategy, business planning, fund raise, M&A. Rakesh has over 500+ investors network globally and has executed 4000 cr+ investments.
Sumit has 20+ years of experience in Marketing, Sales and Operations across ITC, Tata Global Beverages, Oakridge International School chain and worked with multiple D2C brands. In education sector, Sumit has consulted 25+ clients across K12 International & CBSE schools, Playschools, Junior Colleges, Online schools and EdTEch companies.
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